Jabal Amman Publishers Book: Marketing 4.0 By Philip Kotler

In Marketing 4.0, the godfather of modern marketing Philip Kotler joins two thought leaders, Hermawan Kartagaya and Iwan Setiawan, to share concrete marketing tactics that can influence customers along the purchasing path. The fact is that the traditional buying path expanded from 4ES to 5ES by adding advocacy to the new path; The opinions of friends and family have a great influence on purchasing decisions. Therefore, the book “Marketing 4.0” reviews how this happens, the methods and strategies that stimulate this path, using effective metrics, and suggesting innovative best practices that make the transition from traditional to digital marketing a matter.
Product Code: 9789923120071