Pre-Suasion: A Revolutionary Way to Influence and Persuade
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- When it comes to persuasion, success can begin before you say a word.
- In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion.
- Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.
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Description
- This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals,
- it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.
- Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
Product Code: 9781847941435
Technical Details
| Publication Information | |
| ISBN-13 | 9781847941435 |
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