Inside the Nudge Unit : How small changes can make a big difference
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About Product
- Format Paperback | 432 pages
- Dimensions 126 x 198 x 25mm | 289g
- Language English
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Description
- With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
- New Updated Edition, 2019.
- Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit,
- invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.
- Using the application of psychology to the challenges we face in the world today,
- the Nudge Unit is pushing us in the right direction. This is their story.
Product Code: 9780753556559
Technical Details
| Publication Information | |
| Publication Date | 2019 |
| ISBN-13 | 9780753556559 |
| Format & Binding | |
| Format | Paperback |
| Number of Pages | 432 |
| Language | |
| Language of Text | English |
| Physical Details | |
| Dimensions (Height x Width) | 126 x 198 x 25mm |
| Weight | 289g |
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